“ This is, then, no longer a mere object, but a chain of signifiers… as a part of a more complex super-object, drawing the consumer into a series of more complex motivations.” Jean Baudrillard, The Consumer Society.
Working off of this quote, I investigated the mania of diet culture and the addictive, self-harming habits resulting from a preoccupation with body size through the iconic Diet Coke packaging.
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