jaelyn araque

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Summer of Magic
Tennessee Valley Federal Credit Union 2026
                                                                           
Summer of Magic brings warm charms to TVFCU members from June to August, with a Perks Checking Account holder randomly drawn every Friday to win $1,936. 

This campaign encourages more members to open Perks Checking accounts and celebrates the credit union’s 90th anniversary.  I created the campaign's look and feel and designed a variety of digital assets.  


Concept Work` 
Concept 1 Chosen
Concept 2 Rejected



Digital Ads




Social Media