jaelyn araque
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Debit Cards
Tennessee Valley Federal Credit Union
TVFCU members wanted more debit card design options that deviated from the brand's signature animated characters and bright colors. I was asked to design two cards with a minimal, timeless tech look and feel while still reflecting the credit union’s brand.
TVFCU members wanted more debit card design options that deviated from the brand's signature animated characters and bright colors. I was asked to design two cards with a minimal, timeless tech look and feel while still reflecting the credit union’s brand.
Classic Black
A more masculine, simple design, deviating from the branded bright colors, with black and silver, while still including the round TVFCU logo.
A more masculine, simple design, deviating from the branded bright colors, with black and silver, while still including the round TVFCU logo.
Established 1936
Referencing the 90th anniversary while keeping it relevant beyond this year. Using TVFCU’s signature teal gradient with imagery of the Walnut Bridge in Chattanooga, referencing the credit union’s roots.
Referencing the 90th anniversary while keeping it relevant beyond this year. Using TVFCU’s signature teal gradient with imagery of the Walnut Bridge in Chattanooga, referencing the credit union’s roots.